Wow, am I behind on my book reviews! I know, the world is feeling the loss. :)
Anyway, I LOVED "Buzzmarketing" by Mark Hughes. In this book, Mark (who has a background in executive marketing) bypasses the traditional means of marketing a business or organization and gets into buzzmarketing -which involves six secrets to get people talking about what you are doing.
While not every idea is transferable to a church, I did find plenty of useful ideas for my context. For example, his 6th Secret (yes, I'm going to share the secret) is "Policing Your Product." (Churches do not actually have products, though we do create environments and experiences.) The whole idea is quality control; keeping everything up to your desired standard, and being strict about it! Mark underscores this through a fascinating Apple anecdote in which Steve Jobs held up a huge batch of Macs waiting to ship (orders were already in and deadlines were already missed) because the box they were shipping in wasn't the right color!
At the end of last year Calvary was dealing with some quality control issues that were partly related to still learning how to utilize our new venue and partly related to a lack of training. The end result was that though we all worked very hard throughout the week and on Sunday, the results were diminished due to things like poor sound quality, etc. It was frustrating to the staff and the congregation.Some of what Mark shared really helped educate and motivate me on turning these things around.
A really exciting thing is that a couple of years ago (after he wrote "Buzzmarketing") Mark became a follower of Christ. His upcoming project "Not Now" (to be released this year) features his story, and the stories of 9 other men who turned their lives around by turning their lives over to Christ. And I am humbled and honored that one of those chapters was written by yours truly! Mark has been a great guy to get to know and talk to, and we both hope his next project will bring much glory to God, and inspiration to those still far from Him.
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